Lots and Lots of Local Viking/Local Brand Manager Announcements

Hey folks. We hope everyone in the United States had a wonderful 4th of July. Tuesday was still notable if you live elsewhere because the U.S. National Centers for Environmental Prediction declared it the hottest day in 125,000 years. That probably sounds like real news at first, but it’s pretty insignificant compared to the Local…

Defective Google Video Ads

Greetings, everybody. Let’s begin today’s newsletter with an entertaining peek at a recently-halted Kindle Unlimited phenomenon. If you don’t know what Kindle Unlimited is, your first guess is probably close to the mark: it’s a $12-per-month Amazon subscription service that’s often described as “Netflix for books” (despite some key differences). Subscriber numbers aren’t public knowledge,…

New Google Maps & Google Shopping Features

Hey there, chums. We dropped the ball on Mother’s Day last month, so let us make amends by reminding you that Father’s Day is on Sunday. You can probably still get a present from Amazon delivered on time if you order it today. Unfortunately, you won’t be able to use Google Shopping’s new virtual try-on…

YouTube’s Ad Blocking War Intensifies

Hello to everyone still receiving our emails. Last week’s newsletter had an open rate low enough to catch our eye and prompt a quick investigation. At first, we couldn’t figure anything out. Then we came across a Search Engine Journal article yesterday titled Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms. Search Engine Journal experienced…

Bye, Universal Analytics

Howdy, Vikings. It’s June. We’re roughly three weeks away from the first day of summer and the longest day of the year (unless you’re in the southern hemisphere– you folks are coming up on winter and the shortest day of the year). Set a reminder to pay attention to how much daylight you get on…

Web 20 Memorial Day Sale & Google Ads Updates

Good afternoon. Those of you planning to watch the final episode of Succession this Sunday (we’re rooting for Greg) should settle in a few minutes earlier than you normally would. If you have a Roku, Fire Stick, Android TV, iPad, etc, you’ll first need to download the new Max app. HBO Max no longer works….

Gmail Removing Old Accounts | ChatGPT for iOS

Hey folks. OpenAI released ChatGPT for iPhones and iPads (direct download link) last night. The app itself is free, but you’ll still need to sign in with your OpenAI account (or an Apple, Google, or Microsoft account that you’re willing to link with OpenAI). The iOS app syncs all of your previous chat history. It…

Google Maps Updates Announced at I/O 2023

Hey folks. We just found out from Bing that May 12 is National Limerick Day. Who knew? We’d celebrate it by telling you one, but everything about the man from Nantucket has already been said. We watched Wednesday’s Google I/O 2023 keynote. It was surprisingly uninteresting. Watch it for yourselves if you don’t want to…

New Bing Search Now Universally Available

Hola, amigos. Happy Cinco de Mayo. We’d like to thank the folks who showed up for Nate’s AMA on Wednesday. It was a good talk and we can confidently say that everyone who attended is glad they showed up. We’re doing it again on May 17 at the same time, 2 PM eastern. We’ve got…

New Google Maps Features Coming Soon

How’s it going? Today’s blog post will be a bit briefer than it usually is. We’re at a tulip festival (of all things) right now, and we finished writing last night. If something newsworthy happened this morning, we’ll cover it next week. Nate, our CTO, will be hosting another AMA on May 3 at 2…

New Google Guidelines for AI-Generated Content

Happy Friday, everyone. Our staff has been pretty busy lately, but a lot of the stuff we’ve been working on is falling into place. Things are looking up for us. We hope all of you are also doing well. We had to delay the AMA with Nate (our CTO) that we had scheduled for two…

Cutting Down on Google Maps Fraud

Hello, everyone out there. We’ve learned a lesson this week, which is that it’s pointless to try to finish this newsletter ahead of time. Every time we’ve tried to do that, we always stumble upon something more interesting on Friday morning that replaces whatever else we had in the works. On that note, let’s get…

New GeoGrid Feature & Changes to GBP Metrics

Howdy, everyone. No time like the present to plug Nate’s next group talk. We’re going to hold it on April 19 (the Wednesday after next Wednesday) at 2 PM EDT. Nate’s our CTO. He’s been doing AMAs for the past few months. They start off with a new feature demonstration and then progress into a…

The Petition to Pause AI

Hello, everyone. We hope you’ve all been having a great week. For those of you who couldn’t make it to our group call on Wednesday, we gave a sneak preview of the upcoming auditing functionality that will soon be baked in to every Local Viking and Local Brand Manager account. We took a look at…

So Many AI Projects These Days

Greetings, folks. We had to push our AMA with Nate (our CTO) back a week due to circumstances outside of our control. That’s just how things go sometimes. You can register for his new talk on March 29 with this link. It will be at 2 PM EDT/11 AM PDT. Local Viking and Local Brand…

Microsoft Outshines Google Again

Hello, everybody. So many splashy things happened this week that fitting all of them into a single newsletter would be a challenge under ideal conditions. Today is far from ideal. We’re rushing to put this email together because we’ve spent the past few hours on the stupidest call in the history of Zoom.  Every attempt…

GPT-4 and Google Ads

Greetings, everybody. We’re going to start this week’s newsletter with a rumor. GPT-4 might be coming out next week. That’s according to Dr. Andreas Braun, the CTO of Microsoft Germany (someone who would know). He casually mentioned it during a presentation yesterday. To put this in context, ChatGPT is based on GPT-3, released in June…

An Internet Without Websites

Greetings, folks. We need to begin today’s email with an apology. We’ve been plugging AMAs with our CTO, Nate Fischer, pretty hard over the past few months. The one that was scheduled for two days ago didn’t happen. We didn’t show. It’s not Nate’s fault. You can blame this fiasco squarely on the newsletter staff…

Automatic Google Maps Updates

Greetings, everybody. We realize we’ve spent the past few weeks hyping up Bing Search. We would’ve bet against ourselves doing that as recently as two months ago. What a time to be alive. Anyway, we definitely have an interesting detail to add about Microsoft’s renewed incursion into online search, but we’ve got some Google Maps…

The New Microsoft Edge Browser

Greetings, folks. We’re sorry that last week’s newsletter reached you so late in the day. We had to wait on someone from Mailchimp’s only-available-via-email support staff to reinstate our account after it got suspended by an automated algorithm. We’d love to explain what happened, but that could actually trigger the same outcome. We’ll just say…