Hello, everybody. The bad news for today’s newsletter is that there’s no good news to report. If there’s a silver lining, it’s that some of you may find solace in the fact that you’re not alone. We’ll see. Visibility is dropping for businesses across the board. Sure– some agencies certainly have some clients that are…
Howdy. If any of you have passwords that you’ve used for years, it’s probably a good idea to immediately change them. It’s even a good idea if you change them on a regular basis. A mind-blowing data breach of 30 services (including Apple, Google, Telegram, GitHub, VPN networks, and more) with more than 16 billion…
Howdy. We hope everyone is having a great week. We want to extend especially warm greetings to our readers at one of the companies facing a lawsuit for not advertising on X. Tough break. Lego, Unilever, Amazon, and Pinterest are in the same boat– a boat that Ralph Lauren and Verizon recently exited when they…
Greetings, everyone. As tempting as it is for us to focus on the most surreal week in X (fka Twitter) history, we’re instead going to look into a study that analyzed 25,000 sets of Google Search results to determine the role of SEO in the age of AI Overviews. The study in question was conducted…
Howdy. Many of you already know this, but here’s a fun fact for our readers in English-speaking countries: did you know that everyone else in the world is on day two of a four-day weekend? It’s true. All of the red countries on that map observed Labor Day yesterday. We bring this up because we’ve…
Greetings, everyone. Sorry we couldn’t get this blog post out on Friday. Busy day. The worst thing about this situation is that we didn’t need to research anything because this newsletter wrote itself when the “From the owner” section of some Google Business Profiles began vanishing on Wednesday. That was a confusing time because some…
Greetings, all. A lot of our staff is off because of Easter, which is great. Happy Easter, everyone. We just don’t have a ton of blog writing time today because we’re covering the tasks that our holiday-observing colleagues normally take care of. Who are we kidding? Turns out, things have become shockingly productive around here…
Sup. Y’all know that we’re tied into WEB20 Ranker, right? They’re now offering free Agency Results Calls for agency owners or managers who are trying to drive results for their clients. This offer’s on table for anyone dealing with inconsistent GBP performance or spotty maps rankings. You can take advantage of it if you’re just…
Hi, everyone. There really, really isn’t enough time to write a detailed newsletter today, so we only plan to cover the biggest SEO topic of the week. Google’s March 2025 core update concluded yesterday after running for two weeks. This was the first core update of the year. Google helpfully described it as a “regular…
Hello, readers and subscribers. Count yourselves lucky if you missed out on Instagram’s recommendation algorithms going haywire two days ago after a complete moral collapse. Not all of us were so fortunate. Instagram Reels feeds were suddenly filled with the worst content imaginable on February 26. You can watch this video explanation if you want…
Hey! Sorry we missed you last week. Things get crazy around here when Google steps on a rake. If you’re not in the know, Google culled millions of reviews on Thursday of last week. These were primarily genuine, five star, not-even-debatably-fake reviews. We’re hoping that many of you didn’t need to deal with attentive clients…
Hey folks. A bunch of marketing-adjacent businesses and tech are experiencing successive shake-ups these days. We’re about to take a look at one such case and begin with the fact that a Chinese ChatGPT knockoff took Nvidia out of world’s-most-valuable-company contention since our last blog post. Nvidia doesn’t sell oil, phones, ads, or a continuous…
Greetings. You guys having a good week? We are. We’re not doing as well as Ross Ulbricht or the folks selling TikTok-ready smartphones on eBay, but we’re definitely in better shape than the Angelenos who’ve been seeing fire tornadoes through their windows and waking up to yards full of ash. Since we already mentioned TikTok,…
Happy Friday, everybody. An absentminded click during last night’s blog post research clued us in to the fact that English drill rappers exist. We stumbled upon GBP, a new, not safe for work song by 21 Savage and Central Cee (someone whose fame in Britain was assured to us by both ChatGPT and Claude). Spoiler…
We made it. It’s 2025. We just started the wild ride that will last until the end of this year’s December. The United States is two days into its coldest January in over a decade, the U.S. Treasury Department will continue its quest to purchase a million bitcoin, and, as of Wednesday, all of us…
Hello again. We’re back. We’re going to try sending this newsletter out on Tuesdays from now on because we couldn’t find a way to make Fridays work. Merry Christmas. Too much has happened this year to catch up on all of it. The wall of a plane fell off, a combination IHOP-Applebees was announced, the…
Greetings, everybody. We hope you’re staying cool out there. Earth’s hottest day on record was Monday (edging out the previous all-time high that was established on Sunday), but this newsletter isn’t taking some kind of global warming stance. A Belgian tourist in Death Valley made the regrettable decision to flick a flip flop off his…
Greetings, y’all. It’s been a tumultuous week for the internet. Between Microsoft quiet-quitting on the world economy and a data breach that contains close to 100% of AT&T’s 21st century customers (and the people those customers called, emailed, and texted), the fact that Disney got hacked by a group of militant, anti-AI furries is barely…
What’s up, everybody? If you’re in the United States, we hope you had a great 4th of July last week. If you live anywhere else: sorry. That must be terrible. Solutions do exist though. We want to begin this newsletter by telling you about some GeoGrid features that are not new but may still surprise…
Hi, Vikings and other internet users. Our busy Friday trend continues. We used to have a few hours set aside to research and write this newsletter, but more and more tasks have crept into that time slot over the past year or so. We’ve kicked around the idea of changing the day of the week…
