Category: Uncategorized

Let’s participate in a role-playing exercise. Pretend you work at an agency. One of your satisfied clients just called. Her best friend just started a personal injury law firm. Good news: thanks to your impeccable track record and a persuasive referral, a client just effortlessly landed in your lap, sight unseen. Way to go. Here’s…

Hey there, Vikings. Many of you know about our just-launched reputation management business, RepCo. If you don’t, well, go take a look. The home page is rep.co. If reputation management is something you’re unfamiliar with, keep your eyes peeled for our nearly-ready ebook. Today’s blog post will be an excerpt from that book. Without further…

This blog post will cover the preparations that are necessary when your client opens a new office or location. It’s not a long audit. There are only two important steps. If there’s any bad news, it’s that you may need to have an awkward talk with your client. The good news will outweigh that though…

Google Images allows people to visually locate websites for all kinds of tasks. People are able to find recipes, DIY instructions, beauty tips, interior design pointers, and many other things by searching for them on Google Images. The pictures that users are shown can give people a direct peek at what they’re looking for, sometimes…

Google sums up page experience by saying it’s “making sure that people using our websites, web pages, and web apps are getting the best experience that we’re able to give them.” Keeping that in mind, the individual metrics that make up page experience will be reviewed and potentially updated every year. There are two broad…

Hey, Vikings. Checking in. We made significant progress this week, and a lot of our users are now established with their private instances. There are still some users who’ve got some hurdles to clear before they’re in the same boat, so we’re going to go over some recurring pitfalls we’ve seen people encounter and what…

Hey there, Vikings. We wanted to take a moment to let everyone know how things are going with private instances. The quick summary is that our users currently fall into three camps. We have many who are already up and running on their private instances. Others have encountered bureaucratic or technical obstacles, and are therefore…

Howdy, Vikings. It’s time for another update. First of all, we want to thank everyone who has gone to a lot of trouble to keep their Local Viking accounts up and running. We realize that we’ve asked you to wade into serious nerd territory by asking for things like API keys and DNS records. The…

Local Viking is on the verge of an exciting development. It’s a lot of work for us, but it will result in a user experience that is unmatched in the space. Let’s talk a little bit about what led us here and what to expect going forward. Local Viking started as a service that would…

The purpose of this post is to discuss the ins and outs of Google My Business reviews. We will cover best practices, dishonest review removal, and what kind of content is and isn’t allowable by Google’s guidelines. The reliability of GMB review advice available on the internet ranges from credible to ridiculous. The trustworthiness of…