Hey, buddies. Stock up while you can if you’re a fan of incandescent light bulbs. If you’re in the United States, that is (most of Europe phased them out forever ago and will be banning fluorescent lights next month). Following a trend that began in 2007, the latest round of efficiency rules bans stores from…
RIP Twitter | Sketchy Instagram Guides
Hey folks. We hope you’ve all had a great week so far. If you’re looking for an excuse to indulge yourself, you’ll be happy to learn that today is National Milk Chocolate Day. Elon Musk’s decades-long obsession with the letter X bled into his Twitter acquisition this week, so we’d like to begin today’s newsletter…
TikTok Shop & Google Related Topic Filters
Good afternoon. Our plan was to begin today’s newsletter with some information about WooCommerce merchants gaining the ability to sell things to TikTok users directly through the app. It’s a big deal and we’ll give you a rundown shortly, but we ran into something interesting while researching the details of the new partnership. We saw…
Threads Update & New SEO Office Hours Video
Hey buddies. We’ve been super busy this week, but we’re in a good mood because of the great Prime Day deal we got on a portable air conditioner. You wear it around your neck and it has a thermostat you can control with a mobile app. We flew to Florida in June because we had…
Lots and Lots of Local Viking/Local Brand Manager Announcements
Hey folks. We hope everyone in the United States had a wonderful 4th of July. Tuesday was still notable if you live elsewhere because the U.S. National Centers for Environmental Prediction declared it the hottest day in 125,000 years. That probably sounds like real news at first, but it’s pretty insignificant compared to the Local…
Defective Google Video Ads
Greetings, everybody. Let’s begin today’s newsletter with an entertaining peek at a recently-halted Kindle Unlimited phenomenon. If you don’t know what Kindle Unlimited is, your first guess is probably close to the mark: it’s a $12-per-month Amazon subscription service that’s often described as “Netflix for books” (despite some key differences). Subscriber numbers aren’t public knowledge,…
New Google Maps & Google Shopping Features
Hey there, chums. We dropped the ball on Mother’s Day last month, so let us make amends by reminding you that Father’s Day is on Sunday. You can probably still get a present from Amazon delivered on time if you order it today. Unfortunately, you won’t be able to use Google Shopping’s new virtual try-on…
YouTube’s Ad Blocking War Intensifies
Hello to everyone still receiving our emails. Last week’s newsletter had an open rate low enough to catch our eye and prompt a quick investigation. At first, we couldn’t figure anything out. Then we came across a Search Engine Journal article yesterday titled Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms. Search Engine Journal experienced…
Bye, Universal Analytics
Howdy, Vikings. It’s June. We’re roughly three weeks away from the first day of summer and the longest day of the year (unless you’re in the southern hemisphere– you folks are coming up on winter and the shortest day of the year). Set a reminder to pay attention to how much daylight you get on…
Web 20 Memorial Day Sale & Google Ads Updates
Good afternoon. Those of you planning to watch the final episode of Succession this Sunday (we’re rooting for Greg) should settle in a few minutes earlier than you normally would. If you have a Roku, Fire Stick, Android TV, iPad, etc, you’ll first need to download the new Max app. HBO Max no longer works….
Gmail Removing Old Accounts | ChatGPT for iOS
Hey folks. OpenAI released ChatGPT for iPhones and iPads (direct download link) last night. The app itself is free, but you’ll still need to sign in with your OpenAI account (or an Apple, Google, or Microsoft account that you’re willing to link with OpenAI). The iOS app syncs all of your previous chat history. It…
Google Maps Updates Announced at I/O 2023
Hey folks. We just found out from Bing that May 12 is National Limerick Day. Who knew? We’d celebrate it by telling you one, but everything about the man from Nantucket has already been said. We watched Wednesday’s Google I/O 2023 keynote. It was surprisingly uninteresting. Watch it for yourselves if you don’t want to…
New Bing Search Now Universally Available
Hola, amigos. Happy Cinco de Mayo. We’d like to thank the folks who showed up for Nate’s AMA on Wednesday. It was a good talk and we can confidently say that everyone who attended is glad they showed up. We’re doing it again on May 17 at the same time, 2 PM eastern. We’ve got…
New Google Maps Features Coming Soon
How’s it going? Today’s blog post will be a bit briefer than it usually is. We’re at a tulip festival (of all things) right now, and we finished writing last night. If something newsworthy happened this morning, we’ll cover it next week. Nate, our CTO, will be hosting another AMA on May 3 at 2…
New Google Guidelines for AI-Generated Content
Happy Friday, everyone. Our staff has been pretty busy lately, but a lot of the stuff we’ve been working on is falling into place. Things are looking up for us. We hope all of you are also doing well. We had to delay the AMA with Nate (our CTO) that we had scheduled for two…
Cutting Down on Google Maps Fraud
Hello, everyone out there. We’ve learned a lesson this week, which is that it’s pointless to try to finish this newsletter ahead of time. Every time we’ve tried to do that, we always stumble upon something more interesting on Friday morning that replaces whatever else we had in the works. On that note, let’s get…
New GeoGrid Feature & Changes to GBP Metrics
Howdy, everyone. No time like the present to plug Nate’s next group talk. We’re going to hold it on April 19 (the Wednesday after next Wednesday) at 2 PM EDT. Nate’s our CTO. He’s been doing AMAs for the past few months. They start off with a new feature demonstration and then progress into a…
The Petition to Pause AI
Hello, everyone. We hope you’ve all been having a great week. For those of you who couldn’t make it to our group call on Wednesday, we gave a sneak preview of the upcoming auditing functionality that will soon be baked in to every Local Viking and Local Brand Manager account. We took a look at…
So Many AI Projects These Days
Greetings, folks. We had to push our AMA with Nate (our CTO) back a week due to circumstances outside of our control. That’s just how things go sometimes. You can register for his new talk on March 29 with this link. It will be at 2 PM EDT/11 AM PDT. Local Viking and Local Brand…
Microsoft Outshines Google Again
Hello, everybody. So many splashy things happened this week that fitting all of them into a single newsletter would be a challenge under ideal conditions. Today is far from ideal. We’re rushing to put this email together because we’ve spent the past few hours on the stupidest call in the history of Zoom. Every attempt…