New Gallery Tool | Stolen YouTube Videos

Greetings, y’all. It’s been a tumultuous week for the internet. Between Microsoft quiet-quitting on the world economy and a data breach that contains close to 100% of AT&T’s 21st century customers (and the people those customers called, emailed, and texted), the fact that Disney got hacked by a group of militant, anti-AI furries is barely…

Protecting Your Business from Local SEO Scams: What You Need to Know

In today’s digital landscape, scams are not just widespread—they’re evolving, becoming ever more sophisticated. From the everyday spam emails to more intricate scams targeting specific business practices like SEO, no one is safe, including seasoned business owners. At Local Viking, we believe it’s crucial to stay informed about these threats. Here, we delve into the…

GeoGrid Features & Great Image Compression

What’s up, everybody? If you’re in the United States, we hope you had a great 4th of July last week. If you live anywhere else: sorry. That must be terrible. Solutions do exist though. We want to begin this newsletter by telling you about some GeoGrid features that are not new but may still surprise…

Slack Erasing Year-Old History on Free Accounts

Hi, Vikings and other internet users. Our busy Friday trend continues. We used to have a few hours set aside to research and write this newsletter, but more and more tasks have crept into that time slot over the past year or so. We’ve kicked around the idea of changing the day of the week…

Switch to GA4 before July 1

Hello, everybody. Did you see the news story about the Just Stop Oil dumbasses who vandalized Stonehenge with orange paint? It’s true that Britain is the birthplace of the industrial revolution (which many of that island’s natives do not require much prompting to mention), but we very much doubt that Celtic crowds used to gather…

Google Search Ranking Signals Leak

Hey, everyone. There’s lots of news this week. The NWS issued its first ever warning for DVD-sized hail in Texas a few days ago. Grapefruits were used for comparison on rare occasions in the past. We don’t normally feature the weather in this newsletter, but we thought it was worth mentioning the fact that citrus…

Content Decay | Happy Memorial Day!

Greetings, newsletter readers. Sorry we missed you last week. This email regrettably but necessarily suffers on our busiest days. We mostly planned to complain about the absence of Google Maps and Google Business Profile during the I/O 2024 keynote. It was token-this and token-that from speaker after speaker. Sure– the new Gemini 1.5 model has…

New GeoGrid Comparison Feature

Hey folks. We hope all of you are doing what you can to stay safe while the sun hurls tons of modernity-wrecking space rays toward the earth. One of our European colleagues lost his internet connection for ~10 minutes this morning. We knew we couldn’t take any chances after that, so we spent the following…

Google March 2024 Core Update: Finally Done

Hey folks. We had to completely rewrite this newsletter because of new information that got published just before we sent it out. The original version focused on Google’s March 2024 core update, mainly discussing the fact that it was still rolling out and therefore the “biggest algorithm update in the history of Google.” We have…

Llama 3 and March 2024 Core Update

Hello, everyone. We need to speed run today’s newsletter. We got off to a late start. Let us explain We use Online Alarm Clock and Kuku Klok on the days we cannot afford the luxury of hitting snooze a few times before getting out of bed. They’re internet-based alarms that you can set for any…

Ad Spend Pitfalls and Udio

Hello, everyone. We got to learn how hilariously inadequate cell phone cameras are for eclipse pictures on Monday. We’ll be ready for the next one in two years though (although we may need to travel to see it– you can drag the embedded map on this webpage around if you want to see its path…

Unlocking the Mystery: Do Opening Hours Influence Your GBP Profile’s Success?

Welcome to the bustling world of local search, where every detail counts and businesses vie for the spotlight on Google Business Profiles. Among the myriad of factors that could influence your visibility and attractiveness to potential customers, there’s one seemingly simple yet crucial aspect: your opening hours. But how significant are they? Let’s dive into…

Core Web Vitals Shakeup: FID Out; INP In

Hey, everybody. Sorry the newsletter’s late. It’s hard to fit into our schedule these days. We’re working on a solution. A surprising number of you asked us for recommendations when we mentioned the fact that we’d gone down a deep rabbit hole in search of a comfortable ergonomic chair. Our obsessive quest to improve the…

Google March 2024 Core Update | Women’s Day

Greetings, everyone. We know that most of you are enjoying a relaxing vacation day. We’re working. International Women’s Day is not a holiday in the United States. We’re in good company though: Laos, Afghanistan, Cambodia, Mongolia, and Uganda do not officially observe IWD either. The host of Google Search Central’s new How Search Works series…

The Rushed Blog Post

How’s everyone doing today? Story time. There was a Friday in late 2020 when we had to quickly exit a Taco Bell and drive home after receiving a text message from one of our colleagues. He asked why the blog post hadn’t been published yet. We got lucky in that case because we had an…

Gemini 1.5 and Sora Announced Yesterday

Hey folks. We really try not to focus on news about the latest AI models. Despite the fact that these tools are ridiculously useful for marketers (Local Viking’s OpenAI invoice for January was just north of $3,500), the fact that our usage gets periodically slowed down by people and teams working on things like materials…

Local Search Acting Strange

We’re making a public service announcement. Local search results are all kinds of messed up today. This isn’t a Local Viking or Local Brand Manager issue. Google itself is the cause of everyone’s woes. Something’s going haywire on the mothership. We’re not even sure we know the full extent of the issues, but we aren’t…

Super Bowl LVIII | Apple’s First AI Model

Happy Friday, everybody. Wild times, huh? There are world leaders giving interviews on X (with ~140 million views at the time of this writing, less than 24 hours after the interview first aired) and conspiracy theories plaguing mankind’s most beautiful form of competition (iykyk). The upside for this newsletter is that the Super Bowl is…

Amazing New GeoGrids | Prime Video $3 Hike

Greetings, everyone. Today is the first day you can buy an Apple Vision Pro. It looks like an exceptionally cool piece of hardware, but we’ve been working on a way to let you guys fly around the world through your web browsers on the off chance that some of you aren’t yet prepared to pay…